Background
Marjai Roberts hails from Atlanta, Georgia and has spent the majority of her career in Silicon Valley and Los Angeles, working in advertising/marketing and business development capacities in the tech and social media space at Google, YouTube, and musical.ly for the last 8 years. She was on the founding team and Head of Marketing of the former social video collaboration app, ZigZag. She is also developing an inclusive beauty product review platform called NuNotions (nunotions.com), featured as App of the Day and as one of Five Digital Beauty Platforms Helping Consumers Sift Through The Crowded Market on Beauty Independent.
Marjai previously led Music Entertainment Partnerships at musical.ly, which had over 250+ million users, and was subsequently acquired for ~$1 billion in Fall 2017 by Bytedance and is now TikTok. Prior, Marjai served at Google AdWords as a Digital Advertising Strategist for small and medium businesses for over 5 years, managing over $20 million spend for her advertisers. As a Google Ads insider, Marjai can support you in day-to-day management and optimization of your AdWords advertising strategies and execution, virtually and/or phone to the best of her abilities and tools she's mastered internally at Google.
Technology is continuously changing the way people consume products and content. This made Marjai eager to cultivate her own consultancy services, one that would effectively intersect her expertise with her respective interests. She believes that it takes effort to identify a strategy and vision that her clients will find credible and aligned with their business goals. Choosing to specialize in a field means that you are completely devoted to it; that you will protect it as if it were your own. That is the energy that sets Marjai apart from the rest. Marjai brings an exceptional level of enthusiasm, dedication, and nuanced perspective that makes her the holistic solution for clients looking to maximize their advertising and marketing efforts.
In 2021, Marjai moved back to her hometown of Metro Atlanta, GA to continue to both develop her current skill set and forge a new one by following in her father’s footsteps in the world of real estate, as well as investing in the hospitality industry with short and mid term rentals. She is now a Georgia-licensed real estate agent and property manager, and is available to support you on your real estate goals. She is currently affiliated with Mayar Inc. Global Realtors. Explore more at MayarInc.com.
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About Marjai
Founder, CONSULTANT, & real estate investor
MARJAI ROBERTS
From devising million dollar ad strategies for her clients at Google to leading Music Partnerships efforts at acquired startup, musical.ly (now TikTok), Marjai has represented both brands, advertisers and entertainment clients — large and small — for over10 years. She has extensive hands-on experience with how technology affects the creative industry. Staying ahead of tech, digital media, and entertainment trends is Marjai’s sixth sense.
Connect with Marjai on LinkedIn: https://linkedin.com/in/marjairoberts/
Education
THE UNIVERSITY OF GEORGIA
Business Management, BBA
Entertainment & Media Studies, ABJ
Music Business Program, Certificate
UNC CHARLOTTE, SCHOOL OF PROFESSIONAL STUDIES Professional Certificate - July 2023 Next-Generation Learning with Generative Artificial Intelligence (AI) Tools
Activities & Affiliations
• SchollyME, Board of Directors
• Management Leadership for Tomorrow, Atlanta Alumni Chapter Co-Chair
Previous Roles
Founding Team of ZigZag app
Head of Music Partnerships at musical.ly/TikTok
Digital Advertising Strategist at Google, Inc.
Brand Marketing Approvals at YouTube
Entertainment Partnerships & Events at Talks at Google
Marketing advisor and consultant for early-stage startups & music artists